Haddad Brands

Client Haddad Brands
What has been done UX/UI & Graphic design, Web development
Technology we used CMS, PHP, HTML, CSS, JavaScript
Date 2017

About the project

Haddad Brands is an American company that designs, manufactures, promotes and distributes children’s wear of the most iconic brands in the world (Nike, Jordan, Converse, Hurley and Levi’s) in 42 countries. We were asked to design its new corporate website since the former one didn’t quite match the company’s image and standards. We created it from scratch, in order to present Haddad Brands in the best and the most modern way possible.

The challenge

The aim of the website was to present the content about Haddad Brands in a way that is attractive for potential business partners, as well as current and future employees. The challenge was to understand the needs of all those target groups, prepare relevant content and display it properly.

The result

After a careful analysis of the former website and company’s needs, we prepared a more attractive and modern design. Apart from the relevant and useful content, we also added some animations to make the website even more appealing and pleasant to watch. We also optimized it for SEO and created a dedicated CMS. After a few weeks, the website finally started to reflect the professionalism and passion of Haddad Brands.

Employee picture
The cooperation with Haddad Brands was very successful and very interesting in terms of getting to know how such big companies work in the US. Despite the time difference between Kraków and New York, we managed to develop an effective way to communicate and work together.

Piotr Hudzik / Project Manager

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