PayPo

PayPo is a fintech whose first financial product is deferred payments. It's expressed in their charmingly concise slogan: You buy, but you don't pay. Because you pay later. We try to incorporate this simplicity and accessibility into our activities carried out for PayPo.

The Challenge

PayPo is a completely new service on the Polish market - the system of deferred Internet payments. You can buy something online now and pay for it up to 30 days later, without being limited to your current account balance. Simple? Simple! And how convenient!

Being accessible and helpful for users, the company stands out from rigid and predictable brands of other financial services. In contacts with users, PayPo focuses on a direct, light communication, that is why it needed a coherent, unconventional graphic identification.

The Process

We work on the project together with the client, constantly exchanging comments and ideas, creating an image of an accessible and friendly brand. Our overriding goal was the convenience of the user.

We started with an analysis of the PayPo user's purchasing process. We have distinguished the points at which the user gets in contact with the service and figured out what the information provided at each stage of the service should look like.

We designed lo-fi prototypes, prepared graphics for implementation and then coded the service interface. We have opted for a modern graphic style (typography plus illustrations), maintaining clarity and hierarchy of information.
For the animations on the website we have used the Lottie library (these are not ordinary gifts, but objects animated with code), thanks to this the website is lighter and clearer - just like the brand’s communication ;)