Rookie USA

About the project

Rookie USA offers a collection of iconic brands (such as Nike, Converse, Levi’s®, Jordan or Hurley), with an emphasis on children’s apparel, accessories, and footwear. The website does not only present the stores, but also other promotional activities revolving around the brand - fashion shows featuring kids of famous celebrities or charity initiatives.
A modern graphic design reflects the brand identity and introduces all important details in a straightforward manner. The website is managed through a dedicated CMS, which makes it easier to change and update its content.