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What is a UX Designer?

Some say that UX designer is a fictional figure. While others believe in its existence. However, few have doubts about the fact that without UX designer it is impossible to create a product that will have a chance for market success.

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Customer Loyalty - Programs That Make a Difference For FMCG Brands

Does your business concentrate all its efforts on acquiring new customers? Great. But here’s the thing - existing customers are much more likely to buy from you again. If you’re not using any customer loyalty program, it's high time to come up with one. And here's how.

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Prevention Is Better Than Cure - UX Testing In UCD Process

Whether you are a product owner, project manager, UX professional or developer, you probably have one overarching goal when developing an app - ensuring that the next released version provides the best user experience and meets the needs of people using it. Luckily, you can easily achieve it with User-Centered Design.

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